Having a letterhead is essential for any business. But most business owners underestimate the power of a professional-looking letterhead. In this blog, you’ll learn the best design tips to craft the perfect letterhead for your company.
A letterhead is an official document for your business. Any letters you send to your clients, customers, or vendors must be written on this document. It contains your logo, name, and contact information in the header and footer of the page. But there’s a lot of flexibility in how you want your letterhead to look. The bottom line is it should look professional and elegant. We picked out the top design tips after looking at hundreds of different business letterheads.
Having said that, we know fully well that crafting a letterhead from scratch can be a draining process. That’s why we recommend using an online graphic design tool like PosterMyWall, which has dozens of corporate letterhead templates, to create your letterhead in a few clicks.
Use high-quality paper
Although most business-to-business communication is done via email or online, you can simply print the letter, scan it, and email it to your recipient. But sometimes, you might have to send this piece of paper in its physical form. For example, if you’re giving a bonus to your top employee, you’ll have to send them an official document in physical form as well as an email.
Therefore, you must use high-quality paper to craft your letterhead. I suggest you have a stock of 100 or 200 letterhead papers at your office so that you have them available whenever you need them. The high-quality paper will also give a good impression to your clients compared to if your letterhead is on a regular A-4 size paper.
What are you going to include on the letterhead?
This is perhaps the most common question, and unfortunately, there’s no simple answer to it. Every business has a different letterhead design, but when it comes to the question of what to include in it, there are a few must-haves.
- Company name and logo
- Contact information (telephone, fax, email address)
- Mailing address (PO Box #, zip code, etc)
You can arrange the above to your liking but just make sure it looks appropriate and professional. For example, it wouldn’t make sense to have your company name and logo at the bottom of the letterhead, so as a rule of thumb, it should always be in the top corner.
Also, make sure you fulfill the legal requirements of your country. In the UK, for instance, a company must mention a registered office address, company number, and location on their letterhead. On the contrary, there’s no such requirement in the US.
Consistency is key
The only way your letterhead will look professional is if it’s well-aligned. Consider a letterhead as an amalgamation of elements. Each element works together with other elements to provide a professional and consistent look. That means each element should be aligned properly, and I’m talking about the little details.
For example, if your logo is on the top right corner of the page with your company name just beside (on the right side), make sure the text you would right underneath is vertically aligned with where the logo starts. If it’s slightly to the left or right, it would give off a newbie look. Take a meticulous look and tweak these small details as much as you can to make all the elements of your letter work seamlessly with each other.
Keep your brand in mind
Many times, I’ve seen new companies selling premium luxury products like sofa sets and have a letterhead that doesn’t reflect luxury at all. This is where the brand image comes into play. Your letterhead should reflect what your brand is all about — think of it as an extension of your brand.
For example, if you’re a luxury brand, you could go with a minimalist design with simple but elegant fonts. The colors you choose should also gel in well with your brand identity. The best way to go about this is by asking yourself “how do I want customers to perceive my products and brand?” Once you’ve figured that out, it’s much easier to decide which elements to include in your letterhead in what way, shape, or form.
Some parting words
Designing the perfect letterhead is no walk in the park. The above design tips are aimed at providing you with the right framework. However, you must keep in mind that no two companies are the same, and you’ll have to tweak your letterhead to match it with your brand identity and target audience. So, it’s a very subjective process. The bottom line is that your business letterhead should be well-aligned and look professional.