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YouTube for Business: 3 Tips for Building and Growing a Successful Channel

by Heather Grundy
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Unsure where to start with building a YouTube channel for your business? In this article, I’ll walk you through the various steps involved in creating a successful business YouTube channel. 

1. Develop a Strategy

What Do You Want To Achieve?

Are you trying to sell a product or service? Are you trying to expand your audience? Make money? Be an industry leader? These are the types of questions you should be asking yourself as a business owner. You don’t have to choose just one goal, but if you are going to have multiple you will need to consider the tactics you want to use to achieve those goals. 

Who Is Your Ideal Audience?

Most businesses already have a good idea as to who their customers are. This is something that you should keep in mind when you are deciding what kind of videos you want to create. 

If you don’t know who your audience is, YouTube analytics is a great tool to help you understand who they are, where they are located, and what their interests are. Once you start creating content, analytics will share audience demographics, what content is popular, what isn’t, and what keeps them engaged. 

What Is Your Niche?

YouTube is incredibly competitive and is the second most popular website in the world. If you want to be successful on YouTube, aiming for a niche market will increase your chances of being successful. 

Categories like Fashion & Beauty have thousands of existing channels, so if you are going to start a beauty channel, make sure you focus on what makes you unique compared to the competition. Better yet, find a niche market that has high demand and low competition to find your spotlight. 

What Value Does Your Content Offer?

Are you solving a problem? Are you entertaining? Are you breaking news? Are you giving a tutorial? These are just a few examples of how you can add value to your videos. Whatever direction you decide to go in, it should be something that will get the attention of your audience, provide value in one way or another, and leave them wanting more. 

How Will You Promote Your YouTube Channel?

Once you have your channel up and running, you’ll want to start promoting the channel or specific videos. There are several avenues that you can explore and the online channel you use to promote your content depends on your target audience. 

A great place to start is to share your videos on your existing social media channels. Creating teaser videos with short clips of the content is a great technique to peak interest from your audience. 

2. Create Quality Content

Invest in Good Equipment

As a business owner, everything you do is a reflection of who you are as a business. This is why it’s important that you invest in the right equipment so that you can produce high-quality videos that will represent your business in a professional manner. Equipment you’ll want to look at includes video cameras, audio equipment & lighting. 

Customize your Channel

In YouTube Studio, make sure you customize your profile with branding information, a page description, banner images, and a channel icon to make your business uniquely identifiable.

Remember that your channel description should hook the readers and convince them to check out your content. Having an enticing description is an important part of attracting new subscribers. This is why it’s important to hire great content creators to help write your creative content. 

Use The Right Keywords

The YouTube search function is used 3 billion times monthly which makes this social media platform the 2nd largest search engine on the internet. To reach the right audience, it’s important for you to do keyword research, similar to how you would do research to improve your website’s SEO. Make sure you carefully select keywords and use them in your video title, description, and tags

3. Learn How to Use the Channel

Engage your Audience

Pay attention to the comment section, whether it be your videos or other channels videos that are in the same category or industry. You’ll often see users asking questions, giving opinions, making jokes, and making statements. You don’t have to respond to every comment but your audience will appreciate a channel owner who is responsive and part of the conversation. 

Post Regularly

It can be intimidating trying to keep up with other YouTubers who post every week or sometimes even every day. Consistency is important for your channel so that subscribers know when they can expect new content. How often you post is up to you, but make sure you plan a content calendar that is achievable and doesn’t take away from the quality of your videos. 

Use Quality Thumbnails

Thumbnails let users see a snapshot of your video when they are browsing the channel. Although YouTube automatically generates a thumbnail of your video, there is also an option to upload your own. 

This is where you can get creative and create a thumbnail with your branding and design something that will be memorable, visually appealing, and hook the users into viewing your video. Having these thumbnails will also make your channel appear to be more professional. You can create different thumbnails for different themed videos so that users are easily able to differentiate different content that is published on your channel. Below is an example of how thumbnails were used for Dorken Systems Inc.

youtube for business

Create Different Playlists

Creating playlists on your channel is a great way to appeal to different audience segments and appeal to multiple interests. Marie Forleo is a great example of a thought leader who uses her channel to share business, marketing, and personal advice to help individuals tackle their challenges in everyday life. 

youtube for business

Monitor your Analytics

When you start publishing content you might be curious to know if you’re achieving the goals you’ve set for yourself. In YouTube Studio, you can access helpful data that will allow you to track the performance of each video and adjust content to improve them. 

With this tool you will be able to access information such as video views, length watched, viewers location, gender age, and so much more. Make sure you take advantage of this useful tool so that you can guide your business towards success.

youtube for business

In Conclusion

With these three tips, some great content creators, and dedication you’ll have a successful YouTube channel that achieves the goals that you set out. Remember that success on YouTube takes time! Unless you have some really good luck, you won’t see success overnight. If you have a good strategy, create great content, and utilize YouTube effectively you’re on the right path. 

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